Marketing & Advertising

Bridge physical ads to digital attribution.

Billboards, print placements, and OOH displays finally get the same tracking your digital campaigns have always had. Every physical ad gets a digital heartbeat.

Start free with 5 tags

Physical advertising is a black box.

🚧

Zero tracking on OOH

Billboards and transit ads generate impressions you can estimate but never actually measure. You pay for eyeballs you can only guess at.

💸

Can't prove ROI

When the CFO asks what that $40K print buy actually drove, the honest answer is "we don't know." Attribution is guesswork at best.

🔍

No optimization mid-flight

Digital campaigns get optimized hourly. Physical campaigns run blind from launch to teardown. No A/B tests. No pivots. No data.

Every physical ad gets a digital heartbeat.

NFC smart tags turn static placements into tracked, measurable, optimizable touchpoints. Same rigor you expect from paid digital, applied to the physical world.

Attribution

UTM-Tagged Physical Touchpoints

Every NFC tag carries your campaign, source, and medium parameters automatically. When someone taps a billboard tag, the UTM data flows straight into GA4, your ad platform, or your CDP. No manual URL typing. No broken links.

  • Auto-appended campaign, source, medium params
  • Dynamic parameters that update without reprinting
  • Clean data that matches your digital taxonomy
Analytics

Real-Time Campaign Analytics

Watch your OOH campaign come alive. Scan volume spikes, device breakdowns, geographic heat maps, and time-of-day patterns tell you exactly how your physical placements are performing, as they perform.

  • Scan volume trends with hourly granularity
  • Device type and OS breakdown per placement
  • Geographic heat maps by city, region, or venue
Optimization

A/B Testing in the Real World

Test different landing pages from the same physical placement. Split traffic 50/50, measure conversion, and pivot to the winner mid-campaign. The same tag on the same billboard can serve different experiences and tell you which one wins.

  • Split traffic across multiple landing pages
  • Real-time conversion comparison dashboard
  • Pivot to the winner without reprinting anything

Billboard campaign, fully tracked.

Day 1
Deploy tags on OOH assets
NFC tags go onto billboard frames, bus shelter panels, and transit displays. Each tag carries unique UTM parameters tied to placement, market, and creative variant.
Week 1
First scans roll in
Real-time dashboard lights up. You see which markets, which placements, and which times of day are driving engagement. Device data and geo heat maps populate automatically.
Week 3
Mid-campaign A/B test swap
Landing page B is outperforming A by 40%. You pivot all tags to the winning variant from your dashboard. No reprints. No site visits. Live in 200ms.
Month End
ROI report with real numbers
Present the board with scans per placement, cost per measurable engagement, conversion paths, and geographic performance. No guesswork. No estimates. Data.

Built for physical ad attribution.

100%
Of impressions tracked — device, location, time
48
API endpoints for custom reporting pipelines
3
Automation engines — A/B test, rotate, and route
Campaign swaps — change destinations without replacing tags

Built for media buyers who demand data.

link UTM parameters
bar_chart Scan analytics
science A/B testing
public Geographic data
devices Device tracking
swap_horiz Campaign rotation
dashboard Real-time dashboards
assessment ROI reporting

Make every physical ad accountable.

Start measuring OOH the way you measure digital. Five free tags, full analytics, no credit card.

Start free with 5 tags
No credit card required. Upgrade any time.